I’m Chalene.

After college I moved to California, worked full-time as a paralegal and studied to take the LSAT. Convinced that I was supposed to do something with my college degree (a BA in Justice, Morality and Constitutional Democracy) I tried to ignore the fact that I was bored to tears and really didn’t want to be an attorney.

At night and in the early hours before the office opened, I devoted my time to my entrepreneurial endeavors; personal training, creating fitness workouts and selling e-books to teach others how to start their own business.

By this time I had been married for just a few years to my college sweetheart. Bret and we were doing everything we could to spend as much time with our first child, Brock. Working from home was a top priority. But the process of figuring that out had turned me into a sleep-deprived maniac mom, juggling a dozen different money making ideas with the notion that I could do it all. I believed if I just worked harder, I could make more money.

It wasn’t working.

I was desperate to get something to pop, but the only thing that was working was me… around the clock.

I struggled with the uncertainty. I felt like all of my ventures had potential and I was afraid to zero in on just one. I was passionate about the workshops I was teaching on marketing. I loved designing workout programs. Selling e-books about personal training was just starting to take off. I thought that if I focused on just one, I would miss an opportunity. But none of these ventures were truly successful and I was losing confidence.

I believed that if I found my “true passion” the profits would follow. But I had true passion for all of these things.

My multi-passionate pursuits was resulting in a mountain of debt and self-doubt. Now the financial strain and stress that comes with it took a toll on our marriage.

Then a mentor put it to me straight, “Get focused. If you want to be successful, you have to become known for one thing first.”

It was time to choose.

My heart told me to go “all in” on the thing I had the most passion for, but the debt we were facing and my bruised ego needed something certain. So I chose to focus on the thing that had the most immediate potential. I chose fitness.

(Important take-away)
I loved fitness, but it wasn’t my life’s passion. I had created a solution for other instructors by creating pre-designed workouts complete with the choreography and music to match at an affordable price point. There was nothing like it and the demand was staggering. While I knew I could always return to those other ideas, I couldn’t ignore the timing. We went all in.

Within two years, my first fitness business, Powder Blue Productions became our million dollar baby, and it just kept on growing.

Powder Blue Productions created workouts, music, certifications, training, motivational camps, clothing and accessories.

Before long, my brand of group fitness workouts caught the attention of infomercial marketers. We signed our first T.V. contract and marketed directly to consumers.

Ironically, I never felt entirely like I belonged in the fitness industry. Imposter syndrome would be an understatement. Running our own ever-expanding fitness company and partnering with an infomercial giant, (Beachbody) while simultaneously trying to be home and present for my kids, began to take a toll on me. Physically I was there, but mentally I was living on the edge of collapse.

To honor my commitment to being a hands-on mom, I woke up most days around 4:30 am. Once the kids were up, I did my best to split focus between tea parties and purchase orders. Bathtime and bedtime was followed up by 4 to 6 hours of work into the late hours of the night. I pulled more all-nighters in that season than I care to admit.

I wasn’t sleeping, my metabolism and adrenals were shot. I was tired and wired, which doesn’t make for the most present marital partner. Bret and I were building our business together, both running 100 miles per hour, which allowed a distance to grow between us that neither of us had the time to notice, until it was almost too late. (I’ll save that story for a blog post :>)

That hamster on a treadmill existence continued for years. When I looked around at other entrepreneurial couples, they too seemed overwhelmed by chaos and commitment. I convinced myself that this must be what success feels like.

I was wrong.

To maintain my status as one of the nation’s most recognized health experts, while also trying to win Mom of the Year, I overtrained my body and regularly pushed myself past the point of mental exhaustion. I had to keep a strict schedule and an even stricter diet. To do so, I survived on minimal sleep, pre-dawn workouts and packaged protein shakes. My days were filled with the responsibilities of a Mom/ CEO.

But eventually reality catches up…

My body began breaking down, I had constant injuries, mood swings and debilitating brain fog. At the urging of my friend, Dr. Daniel Amen, I scheduled a brain scan, nutritional panel and hormone testing. Despite my status as a “health expert,” testing revealed I was deficient in almost every essential nutrient. I was in an adrenal shut down, my brain was showing signs of cognitive decline and toxicity, and it was on that day that I was diagnosed with ADHD.

My past experiences finally made so much sense to me. That was the wake-up call I needed.

I had done it! I had done what my mentor had suggested, I had become known for one thing. That focus and dedication brought me the financial success that I desired, but now it was time to revisit my passions. My life had new meaning and with that kind of challenge we often discover new purpose.

It was time to take a break from the fitness industry and shift my focus to teaching easily distracted people, like myself, how to get organized and prioritize those things that truly bring health and happiness.

Let me remind you that this new phase of my life and business was only possible because I first disciplined myself to focus on one thing first. But now I had the experience, funding and the notoriety to serve in new ways.

Since that time Bret and I sold our fitness companies and have gone on to become 8-figure earners in a wide variety of business ventures from physical products and productivity tools, to online academies, best-selling books and top rated lifestyle and business podcasts.

Most of all we’ve learned the importance of pace and how to prioritize peace.

I’ve always been obsessed with business and marketing. I’ve often said that the reason our various business endeavors have been successful isn’t because of my industry knowledge, but rather my knowledge around marketing.

I TRULY LOVE helping people create and market a business. I want to show you that your life doesn’t have just one purpose, it has many. You don’t have to do one thing for the rest of your life, but you do need to pick one to get started.

You just have to pick!

You were meant to be here.
You were meant to read this.
We were meant to meet.

I am an educator at heart. Embracing that has allowed me to take whatever challenge God places in my path and use it to serve others. I want to help you identify that thing, that ONE THING you need to focus on at this moment and show you how to create something special.