Senior Brand Manager
Wanted: Senior Brand Manager to champion
a women’s health membership
Overview:
Team Johnson, Inc is seeking a dynamic Senior Brand Manager to spearhead the growth and evolution of our health and fitness brand, Phase It Up.
Established in 2018, Phase It Up is an online membership dedicated to empowering women aged 35-60, guiding them through the health, nutrition and lifestyle challenges of perimenopause, menopause, and beyond. We’re looking for a visionary leader who can drive our brand forward, enhancing its mission, voice, and market presence while ensuring profitability and market share growth.
You’ve Got to Have:
- At least 5 years of experience in brand development with a focus on marketing and profitability.
- Track record of success with paid advertising marketing strategies.
- Strong business analysis and management skills.
- Exceptional leadership, communication skills, and a collaborative spirit.
- Passion for women’s wellness, nutrition, fitness, and hormone health.
- Self-motivated with an innovative mindset.
What You’ll Do:
- Lead the strategic evolution and potential rebranding of Phase It Up, aligning it with the needs of perimenopausal and menopausal women.
- Manage the brand’s profit and loss (P&L) statements and quarterly budgets to optimize growth and profitability.
- Conduct in-depth market analysis to identify trends, consumer behaviors, and competitive gaps.
- Collaborate with our CEO, creative and operations teams to develop impactful marketing materials and campaigns across various platforms.
- Drive the expansion of our online membership and community, focusing on women’s wellness.
- Develop and manage comprehensive communication strategies, including brand personality, messaging, and storytelling.
- Spearhead marketing strategies and oversee media spend across channels like Facebook, Instagram, YouTube, TikTok, and Google.
- Lead a diverse team of specialists to ensure a unified brand representation.
- Analyze performance metrics to derive insights and forecast trends, making data-driven decisions.
Details:
- Independent Consultant contract, working remotely
- $8,000 – $11,000 / month, based on experience
- Term negotiable
- Availability for frequent meetings during US working hours.
- You can expect to make this job your full-focus for the length of the contract
- You’ll work inside of:
- Asana, Slack, Google Suite, Searchie, Chargebee, Braintree, PayPal, WordPress, Meta Business Suite, Google Analytics, Keap
About Us:
Team Johnson, Inc is the parent company of Chalene and Bret Johnson. Team Johnson houses a portfolio of brands in health, lifestyle, and business growth categories. All of our brands target women ages 35 to 60 and are designed to help make their lives easier, happier and healthier. We value people over profits, hate corporate speak, and love laughing and collaborating with each other.
READY TO APPLY?
To apply for this position, please send the following items to michelle@chalenejohnson.com
- An Informal Introduction – Who are you? Where do you live? How do you spend your time? Anything we should know about you right away?
- Brand Manager Experience – Describe a past project or initiative where you successfully led a brand through significant growth or evolution. How did you identify the target audience’s needs, and what innovative strategies or marketing initiatives did you employ to address them? Additionally, share an instance where you had to overcome a major market or budgeting challenges in this project. You can attach a resume, but we’d like your relevant experience specifically listed in your email.
- Team Building – Share an example of how you’ve effectively led a virtual staff and or team of agencies, fostering a collaborative and innovative environment.
- Why You?– Why are you qualified and excited for this opportunity? How does this contract align with your current goals and abilities?
