Podcast – My Biggest Marketing Mistake of 2020

Even though I’ve been an entrepreneur for 30 years, I, at times, make mistakes and forget some of the “rules.” Today, I’ll share with you a blunder I made during a recent promotion — resulting in a customer service nightmare for Team Johnson!

You’ll also find out:

  • Rules of thumb for entrepreneurs
  • Why giving customers too many options can be a bad thing
  • Details on the mistake I made re: promotion
  • Why I was so surprised by my customers’ choices
  • Why people prefer not to make decisions, but, rather, have you make decisions for them
  • Why our conversion rate on our most recent challenge was our highest ever

 

 

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If you liked this episode, check out Episode #329 – Top Mistakes to Avoid When Networking Online or Live Events

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