The most important thing we can do in business is to have contact with our customers. And while you’ve heard me speak about the importance of growing one’s email list, it seems that — more and more — people are jaded with all things email. So, how does a business owner / entrepreneur stay ahead of the curve and find the newest (and best) platform for reaching out to customers? Well, in this episode, I provide a possible solution with… SMS marketing! In other words, texting! I’ll share my thoughts on this increasingly popular strategy, how I’ve employed it within my business, why it might be right for you, what you need to know about the Community app, and so much more!
You’ll find out:
- Why there’s a very high likelihood your emails won’t get opened
- Why we know we have to limit social media
- The open rate text messages get
- How I use SMS campaigns for our services and platforms
- Why I use SMS marketing sparingly
- Why I recently didn’t want to hit up my email list / social media re: a new service
- Why using a Swipe Up diminishes your reach on Stories
- What I call a direct to interested consumer campaign
- Why I want to use my work phone number solely for entrepreneurs
- When it makes the most sense to use SMS marketing (and when it doesn’t)
- The difference between Google numbers and Community
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If you liked this episode, check out Episode #409 – Setting up Your Email List
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