[00:43:59] Chalene Johnson : I have an update for those of you who’ve been following along on my Instagram. Oh, and, and an update on the penthouse. So you know the penthouse that we’re in in Miami, you know, the whole construction story. I’m not gonna get into it, but let’s just say it looks as though we will be moving, and it looks as though that’s gonna be happening on, I don’t know, the first week of November, I should say.
[00:44:22] Chalene Johnson : We found a location that’s, like, a block down the street, and the price on this place was insane. Part of the reason why, ’cause it- it’s huge. It’s like, it’s much bigger than the one that we’re in now, and it’s a… I think it’s a much better building. It’s like a godsend. I mean, I’m so happy about it. However, it is a typical Miami new apartment, new condo.
[00:44:44] Chalene Johnson : It’s in a, you know, a new building. In typical Miami fashion, you’ll see a lot of places like this, where it’s just floor-to-ceiling glass all the way around, everything white. White floors, white walls, white appliances, white, white, white, white, white. I’m sorry, but no personality whatsoever. Super modern.
[00:45:06] Chalene Johnson : Okay There’s not a stitch of furniture in this place. Since we made residency here in Florida, and just as a reminder, we are no longer California residents, we do have a place in California, the place that we had on the beach, we still own it. It is currently under construction. The entire street got wiped out with that last huge storm.
[00:45:27] Chalene Johnson : Our place was safe ’cause it was up on caissons. That’s a side note. ‘Cause everyone’s like, “Well, why don’t you just move back into that house?” Well, because we’re Florida residents now. We like living here. Anyway, so we’re moving into this new condo, and it’s got no furniture in it, and all the places that we’ve been living into prior to this all were furnished, which is great, right?
[00:45:44] Chalene Johnson : Because I don’t know about you, but every time you move into a place, when you try to make your old furniture fit, it just never does. Sure, there’s, like, a random piece here and a random piece there, and art and rugs. Sure, you can make it work, but for the most part, it’s hard to make furniture fit. Beds, sure, that works.
[00:46:00] Chalene Johnson : Okay. Each time we’ve moved, we’ve moved into a furnished building or a furnished apartment. This one has no furniture. I don’t know where to start. Like, I don’t even know how to do this. I’m not an interior designer, and I also do interiors very slow. I like to think about them. I like to see how I’m gonna live in the room, but I don’t have that opportunity.
[00:46:20] Chalene Johnson : We have to, like, figure out what we need, which feels very overwhelming. Also, how do I do that and make it feel like it’s got some personality? And do that quickly, because that’s, like, a month from now. Okay, so then I had this idea. Well, actually, no, first… Then I start, like, searching, and I just, you know, took it to, to AI.
[00:46:38] Chalene Johnson : I’m like, “You know, I n- I need furniture that has a lot of personality, isn’t, like, ultra-modern. Here’s the… I’m, I’m moving into a white box, but I want it to feel warm, and I wanna see color, and I want it to have personality. But also, I want it to feel like mine, but also will probably only be there for, like, I don’t know, two years.”
[00:46:56] Chalene Johnson : It’s a lease, right? I will never buy a $10,000 couch, never. I don’t care if I’m Oprah. No, I just can’t. That’s just not me. I mean, spending a lot of money on furniture that I know I’m gonna change my mind and want a different style, like, a year later, I can’t do it. You know, I start searching for companies that have, like, affordable furniture that’s not gonna fall apart, but looks really cool, blah, blah, blah.
[00:47:17] Chalene Johnson : So I find this company called Tov, T-O-V. And I’m like, “Oh, this is perfect. This is perfect.” Then I’m like, again, I don’t know where to start. I don’t know how to figure out room dimensions, all these things. So I, I come up with this idea. I’m like, first of all, they had some pieces of furniture on their site that I’m like, “Oh my, I need to know more about their designers.
[00:47:35] Chalene Johnson : Who’s the designer behind this?” And I find out it’s this, this married couple, and they’re super cute, and they’re here in Miami. They’re in Miami Beach. And I’m like, “Okay, I’ve got a big following. I am gonna see if I can’t get a partnership with them And we can work out some kind of a deal. Like, maybe they’ve got…
[00:47:54] Chalene Johnson : Like, I will take everybody in my audience along with me on the journey, and in exchange for them helping me figure out how to do this, like, maybe they’ve got an interior designer, obviously, on staff who can help. Like, we could document the whole journey. And what would be in it for me? Well, help, number one.
[00:48:15] Chalene Johnson : And number two, being completely transparent. Maybe I could set up some kind of, like, affiliate deal with them, where I wouldn’t even ask them to pay me for any posts or pay for the furniture or anything like that. Like, just set up an opportunity where I can document the whole process, number one. And number two, I can also take my community along for the ride and explain, like, everything.
[00:48:36] Chalene Johnson : So I’ve been doing this. Like, I’ve been documenting it in detail on my Patreon. I’ve been reading to you there, like, the specific letter, word for word, everything I wrote to pitch this idea that I had and who I wrote it to and, and how I basically stalked all the people who work for Tov until I finally got a response.
[00:48:56] Chalene Johnson : Now, I will tell you this: I’ve heard from them, but we don’t have anything in stone yet. My advisors, shall we say, and other people who I know who are influencers or do these kinds of partnerships, they’re like, “You should not be putting all of your eggs in one basket. You really should put this out to, like, a bunch of different furniture companies, especially with your timing, Chalene, and you should probably work with a company that’s done this a lot.”
[00:49:21] Chalene Johnson : Dude, I just don’t operate that way. I go balls to the wall. I always put all my eggs in one basket. I get geeked out about one… I’ve never been the kind of person who waits for brands to come to me. I don’t do that. I wait until I’m obsessed with something, and then I go to the brand and I’m like, “Hey, me and my girls, we’d like to be taken care of.
[00:49:41] Chalene Johnson : I’m obsessed with you, and so let’s be partners,” because it’s legit, and that is how I’ve built trust. That’s how I’ve built a community who, thankfully, you guys very much trust me, and that is something I really care about. It’s also why I probably need to go to their… ‘Cause I’ve never sat in it. I don’t know.
[00:50:00] Chalene Johnson : Does their furniture feel cheap? I don’t know So I need to find… I guess they have, like, a showroom maybe here in Miami. I need to go… See, I’m just now realizing, like, I may have gotten ahead of myself, because I don’t wanna platform this company if I don’t know about the quality of it. It looks amazing. I read lots of reviews.
[00:50:17] Chalene Johnson : But anyways, I’m gonna keep you guys posted, and if you go to my Instagram, you can follow along on the journey. You can see how I try to get on their radar, and you can see some of the furniture that they have. And I would love to take you along with me, and I’d like for you to help me decide on the pieces, assuming it’s with this company.
[00:50:34] Chalene Johnson : If it’s not with this company, then I’ll go to… I have three furniture companies that are at the top of my list, but Tav was number one. So we’ll see how that all checks out, because I kinda h- really got anxious about somebody reaching out to me over the weekend. Like as if everybody should be thinking about this on the weekends.
[00:50:54] Chalene Johnson : And they finally did reach out on Monday, but now here it is Tuesday night, I still haven’t heard. They were like, “Yeah, that sounds interesting.” I’m like, “Uh, uh, okay. But, uh, w- now what?” H- I’ve got all these questions, and I sent a follow-up. Any- I’ll detail all of it on my stories and keep you posted, but nothing is finalized yet.
[00:51:16] Chalene Johnson : Like, I’m getting the kind of like, “Oh, that sounds interesting” pat on the top of my head. I’m like, “No, no. No, no, no. You don’t understand. We need to go, and we need to get real serious about this, and we need to get, to get a crack-a-lackin’, because what I’m suggesting we could do together is insane.” Like, I don’t think it’s been done before.
[00:51:33] Chalene Johnson : So anyways, yeah, you can see more about that on my Instagram stories. I saved the highlight under design diaries. If you are an interior decorator and you wanna be a part of this, like, you wanna give me your input, specifically if you are someone whose forte is leased or rented prop- like renter-friendly transformations, girl, I wanna hear from you.
[00:52:00] Chalene Johnson : Reach out to me. You’re gonna need to include your Instagram handle so I can, we can take a look at your style, et cetera, and tell us how you wanna be involved. Like, I’m happy to platform some lovelies and just make this a community project. It’s theshaleneshow@gmail.com. And anyways, thank you for spending some time with me today.
[00:52:21] Chalene Johnson : I love you. I mean it, and I’ll talk to you soon.