Build Your Tribe
EP. 213
Email marketing is WITHOUT QUESTION the first thing you need to have in place BEFORE building a social media presence.
Some free and/or low cost email provider services include:
-Aweber
-IContact
-MailChimp
-GetResponse
-ConvertKit
-OptinMonster
-Constant Contact
-Drip
-Active Campaign
(There are so many out there! Do some research and find out which one suits your business needs best!)
In this episode, I will share the TOP email marketing trends for 2018.
1. Personalization – When this is possible. This means going beyond just using your customer’s name. Having proper segmentation of your list is the easiest way to make this happen.
2. Conversational Tone – Converse with your customers in a friend to friend tone.
3. Mobile Friendly Design – Most people use their phones as a way to browse the internet or perform online tasks. Therefore, you want to make sure that your website or web platform is compatible with a mobile screen for viewing. This is more important than you probably realize.
4. Interactive Emails – When and how to broaden your message effectively in order to reach more individuals using the power of your words.
5. Plain Text Emails – When and how to keep it short and sweet, but still get an effective message across.
6. Respect the Problem – This is My Top Secret Email Marketing Tip that you’ll only fully understand if you listen to the end of this episode! I promise it’s worth the listen! We increased our sales rate from a triggered email by 1000%
xoxo,
Chalene
DOWNLOAD EP #213 – EMAIL MARKETING TRENDS TO TRY IN 2018
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