Facebook LOVES video. If you want to know how to increase engagement on Facebook, then you simply need videos. There’s no debate. However, Facebook also loves to make it difficult to get your videos in front of the right people. In this episode, I am going to share with you a simple, yet highly effective technique – known as PRIMING – that will help increase your organic engagement and blast your reach results.
Learn how one student using this technique – for just 2 weeks – was able to increase her Facebook reach by 5,000%. Yes, you read that right.
What is PRIMING?
When determining which posts to show your followers, Facebook collects data on which key terms your followers tend to regularly engage with. Then, Facebook uses algorithms (which are constantly changing) to decide who will see which posts on their News Feed. If you constantly post about “soccer”, for example, and your followers simply don’t resonate with it, then Facebook will eventually stop showing any of your soccer posts to your followers.
This is where PRIMING comes in. By being selective in what we post and being diligent, we can use Facebook’s own algorithms to help show the content you want to promote.
How to prime your Facebook videos:
For two weeks, you’re going to post one video a day. Here’s the thing, though: You don’t have to make these videos. Find interesting, funny, popular Facebook or YouTube videos and share them directly from your account. Then, after two weeks, pick YOUR best video and share it. Since Facebook has seen that your followers like all of the videos on your page, they’re going to continue to give you the benefit of the doubt by sharing your new video with lots of people. It’s that simple!
Pro Tip: Make a quick, short funny video to get engagement. If you’re worried about being funny, you could always try the app, Dubsmash.
So, start now! In two weeks, you could be seeing incredible growth in your Facebook reach! It’s the kind of thing you can’t buy, but will carry you a long way.
Want more great tips and resources on improving balance, energy, organization, health fitness, relationships, focus, faith and happiness? Each episode of my podcast, The Chalene Show is designed to give you strategies and simple steps you can implement today to become a better, more balanced, happier version of yourself. LISTEN NOW!
Already a devoted listener to The Chalene Show? Leave a voice message about what topics you’d like to hear on the show or your feedback on a particular episode >> LEAVE A MESSAGE. Chalene would also love for you to leave a review on iTunes! It’s kind of like her tip jar >> LEAVE A REVIEW.
Helpful Resources:
Chalene’s Courageous Confidence Club: www.courageousconfidenceclub.com
This program gives you the tools you need to build confidence in every area of your life. You are supported by a group of people who are going through the program with you and are a sounding board for decisions and opportunities. This program will get you unstuck from your current situation and will teach you the steps needed to get your life in the direction you want!
For help with goal setting and determining your life’s priorities, check out Chalene’s 30 Day Push Program: www.30daypush.com
For health and fitness advice from Chalene, head to www.cj7day.com to download her FREE program with complementary workout videos!
Connect with Chalene:
Chalene on Facebook: www.facebook.com/chalene
Chalene on Instagram: www.instagram.com/chalenejohnson
Chalene on Pinterest: www.pinterest.com/chalenejohnson
Chalene on Twitter: www.twitter.com/chalenejohnson
Chalene on Youtube: www.youtube.com/chalenejohnson
Some of my Instagram Accounts:
www.instagram.com/instagramimpact
