Podcast – Cult or Business Opportunity? | Breaking Down Network Marketing, Social Selling and Multilevel Marketing

I’m often asked if I’m a coach with BeachBody — a Network Marketing Organization. In fact, as a Super Trainer, I am not. That said, I have tremendous inside knowledge — from both sides — of this industry. And lately, these particular organizations have been getting a bad wrap. So today, I’ll share my candid, most honest, opinion on both the negative and positive when it comes to the world of Network Marketing Organizations.


You’ll find out:

  • My personal experience/history with network marketing throughout the years
  • How my limited experience in network marketing (in my youth) influenced my businesses later in life
  • Why Network Marketing organizations often get a bad wrap
  • The reason I like working with some Network Marketing companies
  • Different types of people who join MLMs and why
  • Examples anti-MLM people will often give as to why they’re cultish
  • The evolution of Network Marketing to Social Marketing
  • What are uplines and downlines
  • Personal anecdotes re: my own selling experiences (e.g., hiring people, etc.) and the backlash I received
  • Tips for becoming a successful network marketer
  • Why you need to look at the CEO
  • Why you should never join an organization based on income claims
  • Why we tend to over-demonize MLMs
  • Why you can’t go into MLMs with friendship/relationships as the goal
  • The importance of doing your research re: a prospective Network Marketing organization



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If you liked this episode, check out Episode #520 – How Communication Skills Make or Break Businesses and Partnership with Ezra Firestone

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