Private Zoom | Our Post Launch Recap

I received great feedback from a past episode — Private Recording | Reviewing our Ad Strategy for Webinar — so I decided to pull back the curtain once again. 

This is audio taken from a Team Johnson marketing meeting after the launch of Marketing Impact Academy — our biggest launch of the year. You’ll hear from each team member as they share: what went right, not so right, and changes to consider for our launch next year. 

If you do launches of any kind — products, programs, courses — this episode will prove invaluable! 


You’ll find out:

  • The importance of a master document for your launch and what it might include
  • How we utilized email copy to be super effective
  • All the elements that went into our workshops/webinars being successful
  • Why more isn’t necessarily more for the customer
  • Why we offered less bonuses this year
  • What is a last-minute audible
  • Why it’s crucial to have a team who thrives under the way YOU work
  • Our email flow and all that entails
  • How our affiliates play into our launches
  • Why it’s important to have people on your team who relate to your customer



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If you liked this episode, check out Episode #590 – Private Recording | Reviewing our Ad Strategy for Webinar

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