Facebook Video for Massive Engagement

Facebook is putting a lot of emphasis on video, specifically videos being posted directly to Facebook.  We all know organic reach has dropped from 6 to 16% so this episode is all about increasing engagement on Facebook through best video practices.

Facebook has had 1 billion video views since June with 65% being viewed from phones.  Video is more impactful than ever!



Topics in this episode:

–       How long your video should be to have the most likes and shares.

–       How to create an enticing thumbnail.

–       How to put a call to action in each video.

–       How to place your own add in your videos while following Facebook guidelines.

–       How to find royalty free music.

–       How to create videos that you don’t need to star in.



Links from this episode:

iMovie: https://itunes.apple.com/us/app/imovie/id377298193?mt=8

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PicPlayPost: https://itunes.apple.com/us/app/picplaypost/id498127541?mt=8

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StackMotion: https://itunes.apple.com/us/app/stackmotion/id728975768?mt=8





App Over: https://itunes.apple.com/us/app/over/id535811906?mt=8

YouTube (royalty free music): www.youtube.com

Pond5 (royalty free music): www.pond5.com

Premier Beat (royalty free music): www.premierbeat.com

Stock Music (royalty free music): www.stockmusicsite.com

Chalene Johnson’s 7 Day Eat Clean Train Mean Program: www.cj7day.com

Chalene Johnson’s Instagram Impact Program: http://www.chalenejohnson.com/instagram-impact/

Chalene Johnson’s 30 Day PUSH Program: www.30daypush.com

BlueHost web hosting: http://www.bluehost.com/track/teamjohnson


Time Codes:

0:07 Episode Intro

1:08 Big thanks to those who left their reviews

2:52 Why Facebook video is big with a “B”

3:50 Facebook video best practices

4:35 Six secrets you will learn about Facebook videos in this episode

5:30 What is an organic reach

5:55 The concept of reduction

6:36 It’s not the eyeballs that matter

9:35 What to do when the landscape becomes saturated?

9:58 Focus on value

11:12 How to get seen organically

11:27 You have 15 seconds to grab my attention

14:01 Keep it short. Get more shares.

15:14 Why you should upload videos  to Facebook directly

16:21 Upload your own thumbnail image

18:37 My recommended iPhone app

19:06 You need a call to action

20:36 The 80/20 rule

21:08 How I use PicPlayPost app

22:32 StackMotion app

23:28 My blooper video

25:43 Why you should use royalty free music on your videos

28:24 How to get royalty free music

29:00 Do you really need to use video?

30:26 Make sure your videos make a difference for people

31:32 Tweet this: “Authenticity will never go out of style”



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