Podcast – The FTC is Cracking Down! What You Need to Know

We’ve all experienced the borderline impossible task of trying to figure out how to cancel free online trials and subscriptions. Well, that may be a thing of the past. And if you’re an online marketer, you need to know the Hows and Whys. Today, I review important warnings to keep in mind in regard to the FTC (Federal Trade Commission) cracking down on Free Trials, Continuity Programs and Subscription/Membership models. Remember, building trust with customers and serving your community is paramount!


You’ll find out:

  • Examples of setting the urgency in the world of infomercials, etc.
  • Why now you might see a “notify button” re: free trials ending
  • Personal anecdote re: paying for online app subscription
  • How I’m currently implementing membership trials for my programs
  • What the FTC defines as dark practices (with examples)
  • Who the FTC is (probably) mostly going after
  • Why it’s important to have integrity in everything we do
  • 2 core components of dark practices
  • What is confirmshaming
  • The LinkedIn lawsuit (they lost)



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If you liked this episode, check out Episode #564 – What Happens To Your Digital Assets When You Die

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