Today, Brock talks with Laura Bitoiu (founder of B Squared Social) about all things Instagram Reels. Most specifically, how she reluctantly started posting Reels and — to her surprise — not only saw amazing growth with followers but in her business, too! This episode is filled with great actionable tips!
You’ll find out:
- Laura’s backstory
- What inspired Laura to jump on Reels
- Laura’s early strategy with Reels
- Details on some of Laura’s viral Reels
- Why it’s so important to be aware of what your audience really needs (and not what you think they need)
- Top mistakes people make on Reels
- Laura’s Reels checklist
- What Laura would do differently if she were just starting her IG account
- When / if you should start from scratch on your IG account (i.e., changing your niche / brand)
- When you might consider archiving / deleting old(er) content
- How often you should be posting Reels a week
- Where / how Laura’s conversions (sales) were taking place on IG
Important Links from the Show
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Learn more about Laura by going to BSquared.Social
Be sure to get your FREE Reels Checklist at bsquared.social/byt
Follow Laura on Instagram @bsquared.social
If you liked this episode, check out Episode #470 – 3 Mind-Blowing Instagram Hacks you Probably Don’t Know
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