When is the right time to change your niche on Instagram or, really, any social media platform? Well, I’m going to tackle that question today by throwing some questions back at you.
The bottom line is, though…
It’s okay to change your niche, and it’s a decision that should be made carefully.
Preamble: this blog is dedicated to those who don’t have a large following on social media. However, if you do have an established presence on Instagram, etc., listen to the podcast below.
The Right Time To Change Your Niche on Instagram
Question one, Am I excited/inspired/passionate about the niche that I’ve established for myself?
If you’re over it and just going through the motions, yeah, it’s probably time for you to change direction.
Or, on the flip side, perhaps you’re still really passionate about it, but it doesn’t feel like anyone else is.
Question two, How do I go about doing that?
If you’re just getting started — a couple thousand followers/subscribers/downloads — you can change your niche without announcing it. There’s no need to do it slowly; you can just change it.
But, it’s important to note, before you…
- switch your niche
- start rebranding yourself
- post a completely different subject matter
…to ask yourself:
Question three, Is this something that I’m going to be interested in a couple of years from now?
If you don’t think that you can maintain this new niche for at least a year, your level of interest and passion for it, I wouldn’t suggest you change your niche.
So, my recommendation?
Mentally commit to it — even if you don’t announce it to your audience.
And then I might suggest to map out a weekly posting strategy where you start interjecting some of the newer content on just ONE of the seven days.
See how your audience responds to it. If things go okay (be realistic!), then consider adding another day to the weekly rotation, and so on.
For much more related to this topic, like:
- How to crossover between niches
- Why/how I’m at a place in my career to talk about all the things
- When I don’t suggest to change your niche
Then you must check out this episode of Build Your Tribe now:
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