Stop creating new content on Instagram and just repost previous posts. Well, while that may be a gross exaggeration, today’s blog will illustrate why reposting your old(er) content actually serves you and your followers.
Why You Should Repost Your Instagram Content
Family anecdote: My son, Brock, is known for his hyper-frequency re: posting on Instagram.
However, what many people don't know is that he’s able to maintain that level of output without a high level of input (i.e., without having to put in a ton of work on a daily or even a weekly basis). And yet, he continues to grow his follower count, daily, by the thousands.
The way he’s able to do that — upload so much content on Instagram — is by reusing and reposting content he’s already shared in the past.
In fact, Brock recently blew a lot of people's minds by stating the fact that only one out of every three posts he shares on Instagram is a new idea / piece of content.
The other two-thirds of his posts are a repost, like:
- previous recreations of jokes or content or ideas
- using the exact same caption (if it still applies)
- reposting an already posted reel or carousel
Here’s the thing…
Most people never notice that it was a repost! Why?
Because, the majority of your followers never see the original post. It’s just how the algorithm works.
Bottom line: Most of your followers just see a fraction of your posts.
Hence, if you post something today that you originally posted three months ago, it will be brand new to a huge chunk of your following.
Side note: The very few people who did see the post the first time, most likely, will not remember having already seen it. And the 1% of those who do recall you shared a certain piece of content some months back… will not care.
This is because you’re re-posting content that…
- did so well
- was impactful
- proved valuable
…so anyone who remembers it is totally okay with seeing it again.
Should you acknowledge it’s a repost?
Short answer: no.
For why that is, plus:
- how to know exactly what to repost (there is a strategy)
Then, you must check out this episode of Build Your Tribe:
And don’t forget to subscribe to BYT for weekly shows dedicated to your social media and entrepreneurial growth, domination, knowledge and virality!
