Brand deals are a great way for content creators to earn money while doing what they love. However, many people assume that only those with large followings can secure these types of partnerships. In reality, even if you have a small following, there are several ways to get brand deals. Trust me, I’ve seen it happen, and I’ve helped countless people learn how to do it.
This is something Brock and I talk about a lot in our Instagram membership, InstaClubHub. We teach how developing a strong niche helps brands know who you are and what you stand for. We also focus heavily on having an optimized IG bio. Make sure you get those two things in order before diving into the following recommendations.
Read on as we explore some of the tips and strategies to help you get brand deals with a small following.
How to Get Brand Deals With a Small Following
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Create high-quality content:
The first step to getting brand deals is to create high-quality content. Even if you don’t have a large following, brands will be more likely to work with you if you can demonstrate that you produce high-quality content that resonates with your audience. Take the time to create visually appealing videos, images, and other content that showcases your skills and your unique voice. By consistently delivering great content, you will build trust with your audience and with potential brand partners.
2. Build your personal brand:
In addition to creating high-quality content, you need to build your personal brand. This means developing a strong online presence that reflects your values, interests, and expertise. Focus on creating a cohesive brand image across all of your social media platforms, and be sure to highlight your unique strengths and skills. By building a strong personal brand, you can position yourself as an expert in your field, which will make you more attractive to brands looking to partner with content creators.
3. Engage with your audience:
Engaging with your audience is key to building a loyal following, and it can also help you secure brand deals. Take the time to respond to comments and messages, and ask your audience for feedback and input on your content. By demonstrating that you value and appreciate your audience, you will build a community of engaged followers who are more likely to support your brand partnerships.
4. Use influencer marketplaces:
Influencer marketplaces are platforms that connect brands with content creators of all sizes. Even if you have a small following, you can still sign up for these platforms and apply for brand partnerships. Some popular influencer marketplaces include AspireIQ, Upfluence, and Tribe Group. By signing up for these platforms and showcasing your skills and expertise, you can increase your chances of getting noticed by brands looking for content creators to partner with.
5. Reach out to brands directly:
If you have a specific brand in mind that you’d like to work with, don’t be afraid to reach out to them directly. Many brands are open to working with content creators of all sizes, and by pitching yourself and your skills, you may be able to secure a partnership even if you don’t have a large following. To increase your chances of success, do your research and make sure that the brand aligns with your personal brand and values.
6. Collaborate with other content creators:
Collaborating with other content creators can be a great way to grow your following and attract brand partnerships. Look for creators who have a similar niche or audience as you, and reach out to them to see if they’d be interested in collaborating on a project. By working together, you can create high-quality content that showcases both of your skills and can help you both attract new followers and brand partnerships.
So, while it may seem challenging to get brand deals with a small following, there are several strategies that can help you increase your chances of success. By focusing on creating high-quality content, building your personal brand, engaging with your audience, using influencer marketplaces, reaching out to brands directly, and collaborating with other content creators, you can attract brand partnerships and grow your following over time. With persistence and dedication, you can turn your passion for content creation into a profitable career.
For even more, check out our mini course: Brand Deals 101 (complete with templates, sample emails, rate calculators and more!
Check out these resources on becoming an influencer:
Honest Answers About Being an Influencer
Brand Deals With a Small Following
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