Find yourself grinding your teeth over Instagram likes or obsessing over the next viral strategy? Take a deep breath. Today we’re shifting gears. This isn’t your run-of-the-mill social media 101 class; it’s a heart-to-heart about something deeper and way more impactful. Brock is diving into how to stay consistent despite challenges, a key to winning not just in business, but in the grand game of life itself.
So settle in; this is about to get real.
The Authenticity Quandary
Way back when my son Brock started Social Media Money Makers, he wore a different hat. His speaking style was polished, clean, void of any “ums,” “ohs,” and “ahs.” You would’ve thought he was gunning for a radio jockey gig! But, you know what? That wasn’t Brock. Sure, it helped build credibility, especially considering he was only 19 at the time.
But here’s what he learned since: being engaging doesn’t mean you can’t be your true self. So, he’s dialing it back, peeling off the layers, and letting the real Brock shine. Why? Because he knows that’s how you’ll genuinely connect and absorb what he has to share.
The Ebb and Flow: How Business Mirrors Life
This idea of being consistent despite challenges isn’t just for social media or business; it’s a life philosophy. I like to call it “seasonality.” Every aspect of life and business has its seasons—periods of growth, stagnation, or even decline. So, the next time you find yourself running after viral trends, stop. Instead, pick a strategy that works for you and stick with it. Slow growth is better than no growth.
Slow and Steady Always Wins During Challenges
In the age of instant gratification, we often forget the wisdom of age-old tales like The Tortoise and the Hare or The Little Engine That Could. Whenever we see someone freaking out over a sudden drop in social media engagement, it’s a reminder of these lessons. It’s the consistent, slow pace that wins the race. Just keep chugging along, whispering “I think I can,” until you’re shouting, “I know I can!”
Surfing the Waves of Social Media’s Ups and Downs
Getting one bad-performing post can make you feel like the universe is against you, but let’s be real—it’s all part of the game. We can’t predict when our posts will go viral any more than we can control the tide. If your metrics dip, take a deep breath. This is the time to reaffirm your commitment and stay the course. Your unwavering, positive mindset is your surfboard on these fluctuating waves.
More Resources
Ready to level up? Here are some actionable steps you can take right now:
- Tune in to episode #567 of Build Your Tribe
- Find Brock on Instagram: @Brock11Johnson or TikTok: @brock11johnnson
- Get premium content on The Chalene Show on Patreon
- Give your Instagram profile a makeover with InstaClubHub
- Sign up for the Marketing Impact Academy LIVE Workshops
