So, you’ve got a product that you’ve already proven works and you want to make it better. Where to start, what to do?
Creating something that works…
- program
- course
- eBook
- brick & mortar
- podcast
… is the hardest thing for most entrepreneurs.
Once we have a product that actually merits some success, we often have this belief or need to create something else that is somehow even more superior.
But instead, it’s imperative to look at what is already working — about your current product — and continue to make that thing better.
If year after year you can improve upon your product by 1%, 2% or 10%, you’ll enjoy so much more success and you won’t leave money on the table.
Sure, there’s a lot of value improving upon your weaknesses and working on what you’re not good at.
But, ultimately, amplifying your strengths and bettering the things that are already working for you, can help you scale your business and take it to the next level.
Step 1: Branding.
You’re going to want to look at the whole branding process, like your messaging and who you’re trying to reach.
Once you’ve figured that out, you must really get clear on whether on not you’re actually reaching that person. And, more importantly, if they’re the one who’s (mostly) buying your product.
Personal anecdote:
I always assumed that the person I was trying to reach with Marketing Impact Academy already had a relatively successful business and wanted to scale it. But after about 4 or 5 years of spending more time listening to our customers, asking them…
- what stage they were at
- why it was they invested in the program
- what goals they initially had
… it was only then that I really understood that the overwhelming majority of students joined because their business wasn’t successful or they hadn’t even launched it or they had no idea where to start.
Knowing and really understanding this data helped us to change our branding / messaging and to clearly identify the problem. This way, we could really make it very obvious to the person who we were trying to reach that we had their solution.
For additional crucial steps, more personal anecdotes, plus:
- Questions to ask yourself that’ll help you maximize the strengths (and weaknesses) of your product
- What the price tag of your product tells your customers
- The importance of changing your funnels
Then, you’ve got to check out the Build Your Tribe episode below, stat!
And don’t forget to subscribe to BYT for weekly shows that are aimed at your business and social media growth!
