Are Email Lists Worth It for Marketing and Business?

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There may be some prevailing thought out there in entrepreneurial circles that email lists are dead or unimportant. But let me tell you… this couldn’t be further from the truth. They are absolutely 100% worth it (crucial!) for your business (especially online!) and marketing needs.

Email List Worth it Marketing Business Needs

Are Email Lists Worth It for Marketing and Business?

Whether you’re an online influencer (with a tiny or massive following) or the proud owner of a brick and mortar, you need an email list.

Email marketing is:

  • valuable
  • essential
  • an opportunity that should not be wasted

It’s time to stop putting it off!

  • 99% of email users check their inbox daily. 

So, that’s at least once a day! Nothing is 99% these days — but yet, most everyone somehow (still!) checks their inbox daily. 

  • 1 out of 5 Americans (20% for the math challenged, like myself) check their inbox more than 5 times a day. In other words, they’re refreshing every couple of hours!
  • For every dollar that is spent on email marketing the average return on investment is $42. 

These statistics alone should convince you that this particular kind of marketing is here to stay!

By the way, these aren’t 2012 statistics. We’re talking fresh new data from 2022.
Email List Worth it Marketing Business Needs

If you’re an influencer or a creator and you’re thinking,

“But I don’t have a course to sell. I’m not trying to promote anything. Shoot, I don’t even have a product of any kind! So why, oh why, should I have an email list?” 

Glad you asked.

Brands and companies are always looking for influencers to work with (smaller the better these days). And they oftentimes will pay you an additional fee in order to promote their brand or service to your email list.

This is because brands recognize that while your followers on social media have value, your email list subscribers have even more value.

I often talk about having an omnichannel presence (multichannel approach to selling that aims to give consumers a seamless shopping and viewing experience). Like, showing up on:

  • TikTok
  • YouTube (Shorts)
  • Twitter
  • Facebook
  • Instagram
  • Podcast

Basically, giving lifers different avenues to check out your content and whatever you’re offering at the moment. 

Email List Marketing Business Crucial 2022 Omnichannel Presence

And your email list is absolutely one of those platforms where omnichannel presence is crucially important. 

Now, where does one even start to build their list? For that and…

  • Recommendations for email management providers
  • Why people tend to stay an email list subscriber
  • How to control the frequency of emails (you’re sending)

…then, you must check out this episode of Build Your Tribe:

And don’t forget to subscribe to BYT for weekly shows dedicated to your business and entrepreneurial growth!


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