Protecting your mental health is extremely important for social media growth. Otherwise, you’re very likely to experience content creation burnout. And, trust me, that is something you want to avoid.
10 tips to avoid content creation burnout.
Tip #1: Schedule breaks from creating/posting content.
Whatever you find works for you, such as:
- every other weekend off
- Saturdays off only
- one week per month off
Tip #2: Set boundaries.
It’s very tempting as entrepreneurs, especially in the social media age, to be constantly checking social media — even when you’re laying in bed first thing in the morning or right before you go to sleep.
So set boundaries around your time and your energy.
Tip #3: Unfollow people who make you feel less than.
You know what I’m talking about. Those accounts that invariably lead you to constantly play the comparison game.
Side note: Most social medias offer the ability to mute people. This way, if you don’t want it known that you unfollowed, it will just be a secret.
Tip #4: Fill up your cup off of the platform.
You can’t serve others if you haven’t been taking care of yourself. And you certainly can’t give if you haven’t first received.
See, if all you’re doing is giving, giving, giving, giving — but you haven’t filled up your own cup first — you’re going to run on empty very quickly.
This will lead to overwhelm, resentment, and frustration.
What does filling up your cup off of these social networks look like for you?
- going for a walk
- eating a delicious meal
- reading a book
- turning your phone off and disconnecting from the internet
- spending time with family and friends
Tip #5: Remember that social media ain’t real.
Even the most authentic, real, genuine people on social media still portray an image to the world. Everyone decides/chooses what to share. It’s not possible to get a true 100% unedited, raw, unfiltered version of anyone’s life.
Keep that in mind as you compare your real life — the trials and tribulations, the ups, the downs, the headaches, the frustrations — with someone else’s planned content.
Because yeah, ultimately what you’re getting, a lot of the time, is a freaking highlight reel.
For the remaining tips and so much more related content, please check out this episode of Build Your Tribe:
And don’t forget to subscribe to BYT for weekly shows dedicated to your social media growth!