How To Set Goals For Social Media

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When you open up any social media app, you need to ask yourself, “What are my goals?” This will, of course, make your time scrolling and posting far more efficient and productive. Especially if you’re looking to grow your business and/or brand. Getting on Instagram, for example, with the clear intent to…

  • Reach larger audiences
  • Drive traffic to your website
  • Create organic shareable content

… will definitely help in getting where you want to go faster. 

However, I’d like to dedicate this blog to setting potential goals for your social media that will help in preventing you from falling down the infamous rabbit hole.

Setting Goals For Social Media So You Don't Fall Down the Rabbit Hole

Things you can do to hone in on your time online:

  • Check in to see what your friends are up to
  • Catch up with family in the DMs
  • Look up anything inspirational and motivational
  • Learn something, do research

To go on social media for any one of those reasons is great! The problem is when we open up the app, we forget what our objective was.

Schedule Time On The App Based On Your Goals

Here’s what I do: between 6:00 and 7:00 PM, most nights, I’m singularly focused on responding to direct messages. And that’s how I connect and really forge powerful relationships with my lifers. 

(Thank you very much, by the way, for always letting me know what you think of whatever I’m doing with:

It really helps me be and do better!)

Now, if I didn’t spend that hour with an objective in mind — and just opened up the explore page and let whatever grabbed my attention grab my attention — way down the rabbit hole I would go!

And let’s be honest, I wouldn’t feel very good about the time I was spending on that app. I’d be wasting time. Isn’t that all too relatable?

Set Goals For Your Social Media So You Aren't Wasting Time Online

What’s worse is my family would be annoyed, as well, because they’re wondering why I’m on the phone not being constructive (i.e., watching trending videos or whatever). But I feel like I need to be on the phone because I knew there was something I wanted to do. Unfortunately, though, I can’t remember what that was because I never made goals clear for myself.

So, pay attention and set an objective before you open the app! Literally, get in the habit of saying, “What is it I need to do and why am I doing this?” That way you can stop yourself when you catch yourself falling down the rabbit hole.

For more actionable tips on how to use social media in a way that improves your mood, relationships, self-confidence and daily productivity… then check out The Chalene Show episode below:

And don’t forget to subscribe to TCS for weekly episodes that are geared toward you living your best life!


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