If you’re a business owner, there is perhaps nothing more crucial than building your email list. And let’s be real, getting customers to open your email, read it through and click on the links, is arguably even MORE important. So today, I’d like to share must-have components for how to write persuasive email copy that sells.
Side note: the tips I’ll provide work, I think, for most customers — but specifically crush for my audience. Who are they? Well…
- new entrepreneur
- someone who hasn’t scaled their business
- easily distracted
- majority female
How To Write Persuasive Email Copy That Sells
First component: Subject line.
This is what will get people to, ultimately, just open the freaking email already!
Hence, I consider the subject line as really more of a heading, if you will. And it must create enough curiosity to get that open rate super high!
Because let’s face it, if you can’t get people to open the email, then they’re not reading the email.
Second component: Self-selecting hook.
Meaning, the first sentence of the email needs to result in the reader thinking,
- “Oh yeah, that’s me!”
- “This is a problem I have!”
- “Wow, that is the enemy I’m up against!”
- “This is the dilemma I’m facing!”
And so… they keep on reading.
Third component: Clear depiction of the problem.
Basically — what is the challenge?
Personally, I’m not a fan of email copy that draws the problem out and over-dramatizes the pain (which many sales copywriters do).
For example, does someone really need to describe — in crazy detail — how frustrating it is to try and build a business?
No. Because we all already know!
So yeah, just point out the pain. No bells and whistles.
Fourth component: Benefits.
This is what clearly details how X will help them.
For instance, I noticed in an email, written by one of my copywriters, the following line:
“This workshop will be on for 90 minutes.”
And I thought,
“No, that’s a feature.”
See, a benefit would be,
“This workshop will be quick and, by the end of it, you’ll have the three steps you need to solve this problem.”
Just ask yourself how your product/service/brand benefits the reader and you’ll be good to go.
For 5 additional components for persuasive email sales copy, you must listen to this episode of Build Your Tribe:
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