The reason many people don’t stand out in their network marketing business is mostly due to the fact they’re all making the same singular mistake.
The #1 Mistake in Network Marketing is not picking a niche.
And, for whatever reason, that word (niche) scares the heck out of people. Allow me to try and simplify the idea for you.
Take this example:
Health and fitness = industry. Not a niche.
Nutritional supplements = category. Also, not a niche.
However, let’s say that your bio goes something like,
“I’m in health and fitness and offer nutritional supplements. But specifically, I help Nigerian moms who have postpartum depression.”
Ding, ding, ding! That, dear reader, is a niche.
Theme over Niche.
To make this process even easier for you, I’d like you to set aside the word niche altogether. Instead, I want you to just say to yourself,
“Pick a theme, girl!”
As in, a general direction that is even more distinct than your industry and category within it.
And I’m very intentional with the word pick because this shouldn’t be some mystical thing you’ll just happen to land on magically somehow.
Date your theme.
Another way to hopefully ease your mind in regard to all of this is that you don’t have to commit long-term to whatever niche / theme you land on.
You can just date it for a few months!
Make sure that it’s working for you, you know? It’s not something that you necessarily have to marry right away and stick with for the rest of your life.
But also, on the other side of that coin, you’re likely not going to know by the end of a 24-hour period if it’s right for you either. Hence, date it.
And, if in a few months from now that niche or theme is right for you, go with it.
If not, you can always change and date another niche / theme until it’s the right fit and you can stand out in your network marketing circle!
Not picking a niche — is just ONE mistake Network Marketers continually make that holds them back from the ability to stand out. There are 4 more big ones! To find out what they are, along with my tips on how to correct them, check out the Build Your Tribe episode below:
And don’t forget to subscribe to BYT for weekly shows dedicated to your business growth and success — from social media to network marketing to brick & mortars!