Curiosity marketing is a term that I coined when I started recognizing that I was getting a bigger return on everything when my content turned more personal. My metric for success gradually became,
“How many questions and conversations could I create or generate?”
We know that social media has shifted recently to be much more authentic. And that’s why getting more personal matters.
Stories across all platforms — Instagram, Snapchat, Facebook, (now) YouTube and Twitter (called Fleets) — are very personal-feeling interactions that aren’t highly produced. It’s almost like you’re FaceTiming with somebody.
But how do you not come across as someone who’s constantly selling something / has an agenda?
Answer: By actually coming across in such a way where people are like,
“Oh, that’s my friend!”
And that is how I feel about my lifers. You talk to me like I’m your friend and I talk to you like I’m your friend. So, for that reason alone, I’ll win on social.
Don’t come across as a brand pushing something on people. Remember, to STOP:
- Over-producing all the stuff you’re creating
Don’t just share things that, for example, you think are beautiful or motivational. This particular strategy used to be the standard. However, things are quite different now.
These days it’s all about sharing things that look organic and don’t feel overly produced while, at the same time, sparking people into conversation.
The three principles I want you to keep in mind when it comes to curiosity marketing are these:
- shared words are for the birds.
- likes and follows wear thin; questions for the win.
- don’t tell me you plan to sell me.
Bottom line: Any type of post you create that generates a conversation where you have to listen, ask questions and go back and forth — is curiosity marketing at its finest.
Now, that might sound cumbersome to some, but it doesn’t have to be. For ways to make it all manageable, so that you don’t become a slave to your phone or social media, check out the Build Your Tribe episode below:
And don’t forget to subscribe to BYT for weekly shows from my son, Brock, and I that are geared toward your business success!