TikTok is popular — to say the least — and, yeah, you need to take it seriously. But I know what you’re thinking, “Well, isn’t it just a bunch of kids dancing? And don’t you need to know how to do lip-syncing videos?”
Look, once upon a time, I thought that, too.
However, I went deep into research mode (as I tend to do) with my son, Brock, and discovered some mind blowing things about this number one social media app — across all platforms!
That’s correct. As of right now, TikTok is growing faster than Netflix, Facebook and YouTube.
A little bit of history, please…
Originally, it all started with an app called, Musical.ly — which was similar in that it, also, had a younger user base who (primarily) lip-synced to songs. That app was bought by a Chinese company, ByteDance (valued at $78 billion as of November, 2018) — making it the most valuable privately owned company in the world.
Soon after, they merged with another social media app in China. Hence, TikTok is fully owned by ByteDance. Through this merger they rebranded as TikTok and relaunched.
Even though they’re Chinese owned, it’s run out of the U.S. and follows American law.
Imagine then, if you will, two already existing / popular social media platforms merging. How big and powerful might they potentially be? Well, no need to imagine because that’s exactly what happened here with TikTok.
To appreciate the potential power of TikTok, you need to think about Facebook. Consider how powerful Facebook is and the fact that they have bought up other platforms (e.g., Instagram, WhatsApp, etc.). Facebook followed up these acquisitions by NOT just dumping money and resources into their newly purchased apps, though.
For Facebook it was super critical to, also, concentrate on understanding how to gamify the user’s time (on any and all the apps they acquired).
The aforementioned ByteDance has all of this down to a science better than any other app! It really boils down AI (Artificial Intelligence).
Your TikTok feed is 100% controlled by this AI system they’ve created (and spent billions of dollars investing) into development. It’s the most powerful and best predictive algorithm in all of social media.
It’s so crazy advanced that, literally, as you’re watching one video, it will gather information about the very next video it’s going to show you!
And, that in a nutshell, is why the app is so popular and addictive!
To find out what, exactly, the app is paying attention to when you’re scrolling, why being an early settler on TikTok matters (especially for your niche), and how the culture on TikTok differs from all other social media platforms… you must listen to the Build Your Tribe episode below!
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