Hashtags were once a tool that could really help you grow on Instagram. However, that strategy is no longer nearly as effective as it used to be. Simply put, hashtags are just not working anymore. 

Did you know that different types of posts on Instagram tend to attract different kinds of engagement? As in, features (e.g., Stories, Reels, graphic images, etc.) garner varying reactions (e.g., saves, shares, comments, etc.). And

One thing my son, Brock, and I are always doing is testing the Instagram algorithm. What’s working today may not work tomorrow. And we’ve recently discovered that the shorter your Reel is the better it