In the ever-evolving world of Instagram, staying ahead of algorithm changes is crucial for anyone looking to grow their presence on the platform. My son Brock Johnson and I have been closely monitoring the Instagram algorithm changes throughout 2023, and now it’s time to revisit our predictions, assess what we got right, and where our forecasts may have missed the mark.
Instagram Reels: A Leap in Content Quality
One of our key predictions for 2023 was the significant improvement in the quality of Instagram Reels. This year, we’ve seen a noticeable rise in the editing standards of Reels, with more users incorporating professional cameras, microphones, and intricate editing techniques. The introduction of reels templates by Instagram has further enhanced this trend, allowing even novices to create highly engaging content.
Engagement Shifts and Platform-Specific Trends
We anticipated a shift in the pattern of engagement, particularly a decline in the impact of trend-related posts. Indeed, there’s been a general decrease in engagement across the platform. Interestingly, Instagram-specific trends have emerged, differing from those on TikTok. Unique Instagram trends, especially shorter reels with impactful hooks and detailed captions, have gained traction.
Direct Message (DM) Automation: An Underutilized Tool
DM automation was predicted to be a significant catalyst for sales on Instagram in 2023. While its adoption hasn’t been as widespread as anticipated, those who have utilized DM automation experienced notable increases in engagement and sales. This tool remains a powerful asset for businesses on Instagram, although it’s yet to reach its full potential.
Watch Rate Over Traditional Engagement
A major shift we predicted was Instagram prioritizing watch rate over traditional forms of engagement, like likes and comments. This has proven true, with Instagram providing detailed insights into watch rates and durations. Content that keeps viewers engaged longer is being favored, emphasizing the importance of creating captivating, value-packed videos.
Community Features and Building Strong Connections
2023 saw Instagram emphasizing community building. New features like broadcast channels, notes, and expanded close friends lists have facilitated deeper connections between users and their followers. Creators with strong, engaged communities have maintained better engagement levels, even amidst overall declines.
AI Tools for Content Creation
The rise of AI tools in content creation was another prediction for 2023. This year, we’ve seen a surge in AI-assisted scriptwriting, video editing, and more, revolutionizing how content is produced on Instagram. The use of AI in content creation has significantly grown, offering creators new ways to enhance their work.
SEO Overtaking Hashtags
We also foresaw SEO (Search Engine Optimization) overtaking hashtags in importance for discoverability on Instagram. While hashtags are not obsolete, their impact has diminished. Instagram has improved its search functionality, prioritizing content relevance over hashtag use, marking a shift towards more sophisticated content discoverability.
Authentic Content Reigns Supreme
Another accurate prediction was the rise in authentic content. Users have increasingly shared genuine, unfiltered glimpses of their lives, moving away from highly curated and edited posts. This authenticity has resonated with audiences, fostering stronger connections and community.
🌟 Adapting to the Evolving Instagram Landscape 🌟
Reflecting on these predictions, it’s clear that Instagram’s algorithm in 2023 favored high-quality, engaging content, community building, and authentic interactions. As we look forward to the rest of the year, keep these insights in mind to refine your Instagram strategy.
To dive deeper into these changes and prepare for what’s next, listen to episode #746 of Build Your Tribe here and check out our additional resources on YouTube for DM Automation and Instagram Hashtags. Stay ahead of the curve and continue to grow your presence on Instagram! 📈💻✨